바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

  • P-ISSN1013-0799
  • E-ISSN2586-2073

YouTube와 Flickr에 사진과 비디오를 공유하는 이용자 동기 연구

Motivations for Sharing Photos and Videos on YouTube and Flickr

정보관리학회지, (P)1013-0799; (E)2586-2073
2017, v.34 no.4, pp.227-245
https://doi.org/10.3743/KOSIM.2017.34.4.227
오상희 (충남대학교)
신수연 (The Catholic University of America)

  • 다운로드 수
  • 조회수

Abstract

This study mainly investigates the motivations of YouTube and Flicker users for posting videos or images/photos on each service. The motivational framework with ten factors such as enjoyment, self-efficacy, learning, personal gain, altruism, empathy, social engagement, community interest, reputation and reciprocity were used to test the motivations. Those who are users of YouTube and Flickr were recruited from Amazon Mechanical Turk to participate in online surveys. Findings show that learning and social engagement are the two most highly rated motivations. Altruism was rated relatively low, although it was strongly correlated with all other motivations. Personal gain was rated as the lowest by both users but Flickr users rated personal gain higher than YouTube users. Findings from this study could be applicable to specify user motivations for using the services and to upgrade the designs of the services in the future.

참고문헌

1

Samantha A. Adams. (2010). Revisiting the online health information reliability debate in the wake of “web 2.0”: An inter-disciplinary literature and website review. International Journal of Medical Informatics, 79(6), 391-400. http://dx.doi.org/10.1016/j.ijmedinf.2010.01.006.

2

Angus, E.. (2010). Motivations for image publishing and tagging on Flickr (189-204). ELPUB Digital Library, ELPUB2010.

3

Bandura, A.. (1986). Social foundations of thought and action: A social cognitive theory:Prentice Hall.

4

Bandura, A.. (1989). Social cognitive theory. Annals of Child Development, 6(1), 1-60.

5

Bandura, A.. (1997). Self-efficacy: The exercise of control:Worth Publishers.

6

Kathryn M. Bartol. (2016). Encouraging Knowledge Sharing: The Role of Organizational Reward Systems. Journal of Leadership & Organizational Studies, 9(1), 64-76. http://dx.doi.org/10.1177/107179190200900105.

7

Joan E. Beaudoin. (2012). Flickr images: What & why museums share. Proceedings of the American Society for Information Science and Technology, 49(1), 1-7. http://dx.doi.org/10.1002/meet.14504901170.

8

Berinsky, A. J.. (2012). Evaluating online labor markets for experimental research: Amazon. com’s Mechanical Turk. Political Analysis, 20(3), 351-368. http://dx.doi.org/10.1093/pan/mpr057.

9

Bock, G. W.. (2005). Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate. MIS Quarterly, 29(1), 87-111. http://dx.doi.org/10.2307/25148669.

10

Bruns, A.. (2008). Blogs, Wikipedia, Second Life, and beyond: From production to produsage:Peter Lang Publishing Inc.

11

David Constant. (1994). What's Mine Is Ours, or Is It? A Study of Attitudes about Information Sharing. Information Systems Research, 5(4), 400-421. http://dx.doi.org/10.1287/isre.5.4.400.

12

Cox, A. M.. (2008). Flickr: A first look at user behaviour in the context of photography as serious leisure. Information Research, 13(1), -.

13

Davenport, T. H.. (1998). Working knowledge: How organizations manage what they know:Harvard Business Press.

14

Deci, E. L.. (1985). Intrinsic motivation and self-determination in human behavior (Perspective in Social Psychology):Plenum Press.

15

Edwards, J.. (2015). The biggest stars on YouTube make huge incomes… Yet, they can keep the vast majority of it. http://www.businessinsider.com/money-youtube-stars-actually-make-2014-2.

16

Richard M. Emerson. (1962). Power-Dependence Relations. American Sociological Review, 27(1), 31-41. http://dx.doi.org/10.2307/2089716.

17

Emerson, R.. (1976). Social exchange theory. Annual Review of Sociology, 2(1), 335-362.

18

Fernandez-Luque, L.. (2009). An analysis of personal medical information disclosed in YouTube videos created by patients with multiple sclerosis. Studies in Health Technology and Informatics, , 292-296.

19

B. Freeman. (2007). Is "YouTube" telling or selling you something? Tobacco content on the YouTube video-sharing website. Tobacco Control, 16(3), 207-210. http://dx.doi.org/10.1136/tc.2007.020024.

20

Scott A. Golder. (2016). Usage patterns of collaborative tagging systems. Journal of Information Science, 32(2), 198-208. http://dx.doi.org/10.1177/0165551506062337.

21

Gary Hanson. (2008). YouTube Users Watching and Sharing the News: A Uses and Gratifications Approach. The Journal of Electronic Publishing, 11(3), -. http://dx.doi.org/10.3998/3336451.0011.305.

22

Paul Haridakis. (2009). Social Interaction and Co-Viewing With YouTube: Blending Mass Communication Reception and Social Connection. Journal of Broadcasting & Electronic Media, 53(2), 317-335. http://dx.doi.org/10.1080/08838150902908270.

23

Herzberg, F.. (1987). One more time: How do you motivate your employees?. Harvard Business Review, 65, 109-120.

24

Herzberg, F.. (1993). The motivation to work:Transaction Publishers.

25

Meng-Hsiang Hsu. (2007). Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations. International Journal of Human-Computer Studies, 65(2), 153-169. http://dx.doi.org/10.1016/j.ijhcs.2006.09.003.

26

Connor Huff. (2015). “Who are these people?” Evaluating the demographic characteristics and political preferences of MTurk survey respondents. Research & Politics, 2(3), -. http://dx.doi.org/10.1177/2053168015604648.

27

Daniel S. Hunt. (2014). Communicating Social Relationships via the Use of Photo-Messaging. Journal of Broadcasting & Electronic Media, 58(2), 234-252. http://dx.doi.org/10.1080/08838151.2014.906430.

28

Kankanhalli, A.. (2005). Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation. MIS Quarterly, 29(1), 113-143. http://dx.doi.org/10.2307/25148670.

29

Katz, E.. (1973). Uses and gratifications research. The Public Opinion Quarterly, 37(4), 509-523.

30

M. Laeeq Khan. (2017). Social media engagement: What motivates user participation and consumption on YouTube?. Computers in Human Behavior, 66, 236-247. http://dx.doi.org/10.1016/j.chb.2016.09.024.

31

Margaret E. I. Kipp. (2017). Motivations and intentions of flickr users in enriching flick records for library of congress photos. Journal of the Association for Information Science and Technology, 68(10), 2364-2379. http://dx.doi.org/10.1002/asi.23869.

32

Joseph T. Klapper. (1963). Mass Communication Research: An Old Road Resurveyed. Public Opinion Quarterly, 27(4), 515-527. http://dx.doi.org/10.1086/267201.

33

Lenhart, A.. (2010). Social media and mobile Internet use among teen and young adults. Pew Internet & American Life Project. https://files.eric.ed.gov/fulltext/ED525056.pdf.

34

MARK R. LEVY. (2016). AUDIENCE ACTIVITY AND GRATIFICATIONS. Communication Research, 11(1), 51-78. http://dx.doi.org/10.1177/009365084011001003.

35

Aqdas Malik. (2016). Uses and Gratifications of digital photo sharing on Facebook. Telematics and Informatics, 33(1), 129-138. http://dx.doi.org/10.1016/j.tele.2015.06.009.

36

Malinen, S.. (2011). Strategies for gaining visibility on Flickr (1-9). Proceedings of the System Sciences (HICSS), 2011 44th Hawaii International Conference on System Science.

37

Maslow, A.. (1946). Twentieth Century Psychology: Recent Developments in Psychology.

38

Nov, O.. (2009). Why do people share photos online? Antecedents of photos’ quality and quantity (573-). Proceedings of the Annual Americas’ Conference on Information Systems (AMCIS).

39

Nov, O.. (2008). What drives content tagging: The case of photos on Flickr (1097-1100). Proceedings of the SIGCHI Conference on Human factors in Computing Systems.

40

Sanghee Oh. (2012). The characteristics and motivations of health answerers for sharing information, knowledge, and experiences in online environments. Journal of the American Society for Information Science and Technology, 63(3), 543-557. http://dx.doi.org/10.1002/asi.21676.

41

Sanghee Oh. (2015). Motivations for sharing information and social support in social media: A comparative analysis of Facebook, Twitter, Delicious, YouTube, and Flickr. Journal of the Association for Information Science and Technology, 66(10), 2045-2060. http://dx.doi.org/10.1002/asi.23320.

42

Papacharissi, Z.. (2000). Predictors of Internet use. Journal of Broadcasting & Electronic Media, 44(2), 175-196.

43

Sheizaf Rafaeli. (2005). Information sharing online: a research challenge. International Journal of Knowledge and Learning, 1(1/2), 62-79. http://dx.doi.org/10.1504/ijkl.2005.006251.

44

Alan M. Rubin. (2009). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27(1), 37-51. http://dx.doi.org/10.1080/08838158309386471.

45

Rubin, A. M.. (2002). Media effects: Advances in theory and research:Lawrence Erlbaum.

46

Guosong Shao. (2009). Understanding the appeal of user‐generated media: a uses and gratification perspective. Internet Research, 19(1), 7-25. http://dx.doi.org/10.1108/10662240910927795.

47

Sue Yeon Syn. (2015). Why do social network site users share information on Facebook and Twitter?. Journal of Information Science, 41(5), 553-569. http://dx.doi.org/10.1177/0165551515585717.

48

Yan Tian. (2010). Organ Donation on Web 2.0: Content and Audience Analysis of Organ Donation Videos on YouTube. Health Communication, 25(3), 238-246. http://dx.doi.org/10.1080/10410231003698911.

49

Iis P. Tussyadiah. (2009). Mediating Tourist Experiences. Annals of Tourism Research, 36(1), 24-40. http://dx.doi.org/10.1016/j.annals.2008.10.001.

50

Van House, N. A.. (2007). Flickr and public image-sharing: Distant closeness and photo exhibition (2717-2722). Proceedings of the CHI’07 extended abstracts on Human Factors in Computing Systems.

51

Tai-Li Wang. (2014). The Usage Behaviors, Motivations and Gratifications of Using User-Generated Media: The Case Study of Taiwan’s YouTube. Advances in Journalism and Communication, 2(4), 137-150. http://dx.doi.org/10.4236/ajc.2014.24015.

52

Zheng Xiang. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179-188. http://dx.doi.org/10.1016/j.tourman.2009.02.016.

정보관리학회지