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Vol.34 No.3
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A Comparison of User Search Behavior on PC and Mobile Phone: A Log Analysis of 1300K Site

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2017, v.34 no.3, pp.89-107
https://doi.org/10.3743/KOSIM.2017.34.3.089



& (2017). A Comparison of User Search Behavior on PC and Mobile Phone: A Log Analysis of 1300K Site. Journal of the Korean Society for Information Management, 34(3), 89-107, https://doi.org/10.3743/KOSIM.2017.34.3.089
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Abstract

This study aims to compare information seeking behavior of 1300K users on PC and mobile phone. Transaction logs of 1300K, a major Korean shopping search engine, were analyzed. These transaction logs were collected over 1 month period, from April 1 to April 31, 2016. The results of this study show that there are a little more mobile sessions than PC sessions. Users conducted slightly more browsing on PCs than mobile phones, whereas users submitted queries more than two times on mobile phones than on PCs. Users clicked more search results on PCs than mobile phones, whereas users made important decision makings such as product purchases more on mobile phones than PCs. Top queries and categories were similar between PCs and mobile phones. Queries and categories on mobile phones were more focused than queries on PCs. Overall, mobile search behavior is more simple, passive, and focused than PC search behavior. The results of this study can be implemented to the effective improvement and development of search services for different devices.

keywords
information seeking behavior, log analysis, mobile search, shopping search, 정보 검색 행태, 로그 분석, 모바일 검색, 쇼핑 검색

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