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A Content Analysis on the Domestic Public Libraries' Use of Twitter
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Abstract
This study aims to identify and analyze the Twitter use of domestic public libraries. In order to identify the detailed patterns of Twitter use in library and information services, a content analysis was conducted for the 3,038 tweet data from the top 14 public libraries’ accounts on Twitter use. Inductive approach was adopted to develop a coding scheme and open coding was conducted with the entire tweet. Additionally, correspondence analysis was conducted for the result of content analysis to identify how library accounts correspond to specific types. As a result, 3 main categories and 9 sub-categories of public libraries’ Twitter use were developed. And the 37 detailed patterns of public libraries’ use of Twitter were identified. The identified patterns can provide the libraries interested in Twitter use with guidelines.
- keywords
- public libraries, social media, Twitter, content analysis, tweet categorization
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