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Vol.32 No.4
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Information Seeking Behavior of Shopping Site Users: A Log Analysis of Popshoes, a Korean Shopping Search Engine

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2015, v.32 no.4, pp.289-305
https://doi.org/10.3743/KOSIM.2015.32.4.289



& (2015). Information Seeking Behavior of Shopping Site Users: A Log Analysis of Popshoes, a Korean Shopping Search Engine. Journal of the Korean Society for Information Management, 32(4), 289-305, https://doi.org/10.3743/KOSIM.2015.32.4.289
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Abstract

This study aims to investigate information seeking behavior of Popshoes users. Transaction logs of Popshoes, a major Korean shopping search engine, were analyzed. These transaction logs were collected over 3 months period, from January 1 to March 31, 2015. The results of this study show that Popshoes users behave in a simple and passive way. In the total sessions, more users chose to browse a directory than typing and submitting a query. However, queries played a more crucial role in important decision makings such as search results clicks and product purchases than directory browsing. The results of this study can be implemented to the effective development of shopping search engines.

keywords
information seeking behavior, shopping searching, log analysis, 정보 검색 행태, 쇼핑 검색, 로그 분석

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