바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

  • P-ISSN1013-0799
  • E-ISSN2586-2073

도서관 서비스 시장의 특성

Characteristics of the Library Services Market

정보관리학회지, (P)1013-0799; (E)2586-2073
2015, v.32 no.3, pp.183-197
https://doi.org/10.3743/KOSIM.2015.32.3.183
김기영 (연세대학교)

  • 다운로드 수
  • 조회수

Abstract

The purpose of this conceptual paper is to identify the library services market and its characteristics versus the common commodity market so that marketing and management in library services can be more fruitful in terms of research and development. Based on the developed hypothetical market, a library services market is identified; the market is then characterized in comparison to the common commodity market using three theoretical characteristics of the library services market: indirect exchange, limited competition, and time-lagging exchange. Based on these characteristics, two possible research directions are suggested: development of goals for library management and consideration of applications in library marketing.

참고문헌

1

Aabø, S.. (2009). Libraries and return on investment (ROI): A meta-analysis. New Library World, 110(7/8), 311-324.

2

Aabø, S.. (2002). Rational choice and valuation of public libraries: Can economic models for evaluating non-market goods be applied to public libraries?. Journal of Librarianship and Information Science, 34(1), 5-15.

3

About.com Economics. (2011). Definition of market. http://economics.about.com/cs/economicsglossary/g/market.htm.

4

American Library Association Office for Library Advocacy. (2008). Library advocate’s handbook:American Library Association.

5

Carnegie Mellon Center for Economic Development. (2006). Carnegie Library of Pittsburgh Community Impact and Benefits. http://www.clpgh.org/about/economicimpact/CLPCommunityImpactFinalReport.pdf.

6

Cook, C.. (2001). Users' perceptions of library service quality: A LibQUAL+ qualitative study. Library Trends, 49(4), 548-584.

7

Cook, C.. (2002). LibQUAL+TM: One instrument in the new measures toolbox. Journal of Library Administration, 35(4), 41-46.

8

Debono, B.. (2002). Assessing the social impact of public libraries: What the literature is saying. Australasian Public Libraries and Information Services, 15(2), 80-95.

9

Fiol, Luis J.. (2011). Multidimensional perspective of perceived value in industrial clusters. Journal of Business & Industrial Marketing, 26(2), 132-145.

10

Grieves, M.. (1998). The impact of information use on decision making: Studies in five sectors -instruction, summary and conclusions. Library Management, 19(2), 78-85.

12

Kendrick, T.. (2006). Developing strategic marketing plans that really work: A toolkit for public libraries:Facet Publishing.

13

Khalifa, A. S.. (2004). Customer value: A review of recent literature and an integrative configuration. Management Decision, 42(5), 645-666.

14

김기영. (2008). 전문직으로서의 사서직 논의를 위한 이론적 접근. 한국문헌정보학회지, 42(1), 313-333.

15

Kim, G. Y.. (2011). A critical review of valuation studies to identify frameworks in library services. Library & Information Science Research, 33(2), 112-119.

16

Kim, G. Y.. (2011). An exploratory study to develop an alternative model of public library management using the Institute of Museum and Library Services’ Public Library Statistics. Library Quarterly, 81(4), 359-382.

17

Kotler, P.. (2008). Principles of marketing:Perason Education.

18

Mankiw, N. G.. (2008). Principles of economics:South-Western Cengage Learning.

19

Lindgreen, A.. (2005). Values in business markets: What do we know? Where are we going?. Industrial Marketing Management, 34(7), 732-748.

20

McKnight, S.. (2006). Customers value research. In management, marketing and promotion of library services based on statistics, analyses, and evaluation (IFLA Publications 120/121):K.G.Saur Verlag GmbH.

21

Orr, R. H.. (1973). Measuring the goodness of library services: A general framework for considering quantitative measures. Journal of Documentation, 29(3), 315-332.

22

Pickett, J. P.. (2006). The American Heritage Dictionary of the English Language:Houghton Mifflin Company.

23

Poter, M.. (1998). Competitive strategy: Techniques for analyzing industries and competitors:The Free Press.

24

Rowley, J.. (2006). Information marketing:Ashgate Publishing Limited.

25

Rutherford, D.. (1992). Dictionary of economics:Routledge.

26

Sánchez-Fernández, Requel. (2007). The concept of perceived value: A systematic review of the research. Marketing Theory, 7(4), 427-451.

27

Sánchez-Fernández, Requel. (2009). The conceptualisation and measurement of consumer value in services. International Journal of Market Research, 51(1), 93-113.

28

Smith, J. B.. (2007). Customer value creation: A practical framework. Journal of Marketing Theory and Practice, 15(1), 7-23.

29

Vårheim, A.. (2007). Social capital and public libraries: The need for research. Library & Information Science Research, 29(3), 416-428.

30

Woodruff, R. B.. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139-153.

31

Woodward, J.. (2005). Creating the Customer-driven library: Building on the bookstore model:American Library Association.

32

Wymer Jr, W.. (2006). Nonprofit marketing: Marketing management for charitable and nongovernmental organizations:Sage Publications, Inc.

33

Zeithaml, V. A.. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22.

정보관리학회지