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  • P-ISSN1013-0799
  • E-ISSN2586-2073

한국대학생들의 상품정보인식에 대한 문화와 인구통계학적 요인들의 영향

The Effect of Cultural and Demographic Factors on the Perception of Product Information among Korean College Students

정보관리학회지, (P)1013-0799; (E)2586-2073
2013, v.30 no.2, pp.61-81
https://doi.org/10.3743/KOSIM.2013.30.2.061
김지현 (전남대학교)

  • 다운로드 수
  • 조회수

Abstract

The purpose of this study is to investigate the effect of cultural and demographic factors (age and gender) on the perception of product information. The theoretical frameworks of interest in the current study are two cultural models: Hofstede’s individualism (IND) and Hall’s context. In examining the research questions, this research discovers that the cultural changes are occurring for the Korean young generation, even though Korean students are still within collectivistic culture. The correlation results suggest that the younger students have the higher individualism values compared to the older students. Using two multiple regression analyses (one set for high-context condition and one set for low-context condition), the study finds that cultural value and age significantly predicts the perception of product information in high-context (visual) condition. However, there is no significant difference in the perception of product information between male and female.

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