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Vol.29 No.3
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The Effects of Self-Efficacy and User's Cognitive Factors on Reuse Intention of SNS

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2012, v.29 no.3, pp.145-167
https://doi.org/10.3743/KOSIM.2012.29.3.145



& (2012). The Effects of Self-Efficacy and User's Cognitive Factors on Reuse Intention of SNS. Journal of the Korean Society for Information Management, 29(3), 145-167, https://doi.org/10.3743/KOSIM.2012.29.3.145
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Abstract

The purpose of this study is to examine the causal relationships among self-efficacy, perceived usefulness, perceived ease of use, perceived playfulness, and reuse intention of SNS. The results of data analysis by structured equation model(SEM) indicate that self-efficacy significantly influences individual's perceived ease of use, perceived usefulness and perceived playfulness. Both perceived playfulness and perceived ease of use affects perceived usefulness on SNS. Individual's self-efficacy, perceived playfulness and perceived usefulness affect reuse intention of SNS. Based on the results, the theoretical and practical implications of this study are discussed.

keywords
Social Network Services(SNS), self-efficacy, perceived usefulness, perceived ease of use, perceived playfulness, reuse intention, 소셜 네트워크 서비스, 자기효능감, 인지된 즐거움, 인지된 유용성, 인지된 사용 용이성, 재사용 의도, Social Network Services(SNS), self-efficacy, perceived usefulness, perceived ease of use, perceived playfulness, reuse intention

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