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Developing English Reading Program Model for Strengthening Public Library Brand
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Abstract
The changes of university entrance system which is affecting public library management and services, and current situation of private education market were analyzed for this study. It was revealed that we have several competitive forces that determine library service justification in Korean service environment(market) which has not experienced in the developed countries. The elements of private education may drive competition in the book reading service industry. Such elements effectuate serious problems and discourage library service marketing to the user. For a sustainable competitive advantage, English language collection and reading program model was developed for library marketing strategies(as applying leverage).
- keywords
- 도서관마케팅, 도서관브랜드, 영어독서프로그램, 영어도서관운영, 사교육과 도서관 서비스, library marketing, library brand, english book reading program, english library management, private education and library services, library marketing, library brand, english book reading program, english library management, private education and library services
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