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Applications of Geographic Information Systems in Public Library Marketing

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2011, v.28 no.3, pp.179-195
https://doi.org/10.3743/KOSIM.2011.28.3.179

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Abstract

The purpose of this study is to investigate the implications that GIS(Geographic Information Systems) can have in public library collection selection and service development from a marketing perspective. GIS is a computer system capable of assembling, storing, manipulating, and displaying geographically referenced information. Through the understanding and utilization of GIS, we can collect geographical, transportation, political, legal, demographic, economic, social, cultural, educational, and recreational information of the community. Public libraries can utilize GIS for market research, including customer analysis to select library collection and develop library service based on library users' needs. As a result, public libraries can find a way to make a lasting relationship with users which is the final goal of marketing activities.

keywords
지리정보시스템, 공공도서관 자료선정, 공공도서관 서비스, 시장조사, 고객분석, 공공도서관 마케팅, GIS, public library collection selection, public library service, market research, customer analysis, public library marketing

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Journal of the Korean Society for Information Management