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Vol.27 No.1
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Confidence Indicators and Evaluation Factors of Credibility According to the Types of Online Information

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2010, v.27 no.1, pp.7-24
https://doi.org/10.3743/KOSIM.2010.27.1.007

(2010). Confidence Indicators and Evaluation Factors of Credibility According to the Types of Online Information. Journal of the Korean Society for Information Management, 27(1), 7-24, https://doi.org/10.3743/KOSIM.2010.27.1.007
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Abstract

This study tried to develop the confidence indicators and evaluation factors of credibility according to the types of online information by nationwide large scale online survey. The main results are summarized as follows: i) confidence indicators by types of online information: information on news sites(72.553), financial companies(68.894), government sites(67.938), cafe(66.464), portal sites(65.001), collective intelligence sites(63.489), nonprofit organization (63.392), company/corporation sites(59.789), blog(59.066), online community sites(55.609), e-commerce sites(55.118), mini-homepage(50.695). ii) ‘Widely known site’ or ‘famous site’ is the most important factor for all types of online information. User opinions like as posting or comment are major factors for sites of cafe, blog, mini-homepage, online community, collective intelligence etc. and ‘name recognition’ and ‘reputation’ are main factors for site of financial company, corporation, government, nonprofit organization.

keywords
신뢰지수, 평가요인, 웹 신뢰성, 신뢰성 평가, 온라인 정보 유형, confidence indicators, evaluation factors, web credibility, credibility evaluation, types of online information, confidence indicators, evaluation factors, web credibility, credibility evaluation, types of online information

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