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Vol.26 No.4
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A Study on English Library Marketing and Reading Programs

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2009, v.26 no.4, pp.299-318
https://doi.org/10.3743/KOSIM.2009.26.4.299

(2009). A Study on English Library Marketing and Reading Programs. Journal of the Korean Society for Information Management, 26(4), 299-318, https://doi.org/10.3743/KOSIM.2009.26.4.299
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Abstract

The ideas of user oriented service wasn't a major issue in libraries in the past decade. However, from now on, our library visitors have choices in the book selection processes, and the library may not be the first choice for their information demands. Competitors such as museum, culture center, and even private reading academy are those who anticipate user demands and satisfy them before the librarians do. What may have been perceived as excellent service a few years ago is not acceptable today anymore in the library. This study reveals current situation of English library collection and their practice as a sound English learning tool for Korean students. The researcher introduces library Marketing Concept and Reading Programs as an effective management tool.

keywords
도서관마케팅, 영어도서관운영, 영어장서개발, 영어독서, 공공도서관경영, English library management, building English collection, library marketing, English book reading, English library management, building English collection, library marketing, English book reading

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