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Economic Value Analysis of Document Delivery Services at Foreign Journal Supporting Center by the Parameter Estimates of Bass Diffusion Model

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2008, v.25 no.1, pp.61-74
https://doi.org/10.3743/KOSIM.2008.25.1.061


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Abstract

The purpose of this study is to estimate economic value of document delivery services(DDS) at foreign journal supporting center in K University library. For this study, Bass diffusion model, which is widely used in forecasting, especially new product and new service forecasting, was adopted. User survey was also carried out from September 10 to 20, 2007. As a result, useful value(UV) of DDS is estimated about not less than 2,000,000,000 won, and willingness to pay(WTP) is estimated about less than 2,000,000,000 won. This study, economic value analysis at foreign journal supporting center, was limited to DDS, and used methodology for the study is also limited to UV and WTP. Demographic analysis(i.e., sex, age, occupation, educational level) for UV and WTP is also conducted.

keywords
원문복사서비스, Bass 확산모형, 외국학술지 지원센터, 경제적 가치, 유용가치, 지불의사가치, document delivery service, Bass Diffusion Model, Foreign Journal Supporting Center, economic value, useful value, willingness to pay, document delivery service, Bass Diffusion Model, Foreign Journal Supporting Center, economic value, useful value, willingness to pay

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Journal of the Korean Society for Information Management