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Vol.25 No.1
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조직내 지식창출을 위한 웹블로그 장르분석의 유용성 발굴: 기술의 사회구성론적 관점

Identifying the Usefulness of Weblog Genre Analysis in Organizational knowledge Creation: A Social Construction of Technology Perspective

정보관리학회지 / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2008, v.25 no.1, pp.5-17
https://doi.org/10.3743/KOSIM.2008.25.1.005
박지홍 (연세대학교)
박지홍. (2008). 조직내 지식창출을 위한 웹블로그 장르분석의 유용성 발굴: 기술의 사회구성론적 관점. 정보관리학회지, 25(1), 5-17, https://doi.org/10.3743/KOSIM.2008.25.1.005
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Abstract

The purpose of this paper is to identify the usefulness of Weblog genre analysis in knowledge creation within an organization where communications are occurred frequently among the employees with information and communication technologies (ICTs). Knowledge creation is essential to achieve competitive advantage in today’s knowledge-oriented working environments. There has been huge investment on knowledge management systems to achieve such advantages. It is, however, widely recognized that distributed knowledge management systems often fail due to the different social contexts across the sub-organizations where the local information systems are deployed. It is important to coordinate such social gaps across the sub-organizations to achieve better advantages. Given that Weblogs users often feel a shared social norm, Weblogs play a positive role of narrowing the social gaps. This paper argues that the genre analysis of Weblogs could provide important clues to narrow the social gaps existed across the sub-organizations within an organization. Hence, such taxonomical practice may be a solution for the high rate of failure in knowledge management system implementations in an organization. This paper uses the theory of organizational knowledge creation (Nonaka & Takeuchi, 1995) and social construction of technology (SCOT) approach (Bijker, 1995) to compare the socialized with the non-socialized integration of distributed information systems. The findings of this research provide a useful framework for better implementing knowledge management practices especially in distributed working environments.

keywords
knowledge creation, genre analysis, weblog, social construction of technology, 지식창출, 장르분석, 웹블로그, 기술의 사회구성론

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