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Vol.24 No.1
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공공도서관의 가치평가를 위한 가상가치평가법 분석

An Analysis of the Contingent Valuation Method to Measure the Economic Value of Public Libraries

정보관리학회지 / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2007, v.24 no.1, pp.187-208
https://doi.org/10.3743/KOSIM.2007.24.1.187
정혜경 (KDI국제정책대학원대학교)
정은주 (이화여자대학교)
정혜경, & 정은주. (2007). 공공도서관의 가치평가를 위한 가상가치평가법 분석. 정보관리학회지, 24(1), 187-208, https://doi.org/10.3743/KOSIM.2007.24.1.187
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초록

본 연구는 공공도서관의 가치평가를 위한 새로운 접근방법을 모색하였다. 기존에 사용되던 가상가치평가법의 한계점을 지적하였으며, 아울러 이를 개선하기 위한 대안으로 Dissonance Minimizing(DM) 포맷을 적용한 가상가치평가법을 제시하였다. 가치평가의 도구로는 비용편익분석이 사용되었고 비용에는 서비스에 투입된 총 비용을, 편익에는 서비스에 대한 이용자의 지불의사금액 (willingness to pay)을 적용하였다. 그리고 사례분석을 통해 ‘J 공공도서관’의 가치를 추정하여 DM 포맷이 공공도서관의 가치를 평가하는데 어떻게 사용되어지는지 보여주었다.

keywords
공공도서관, 서비스의 가치, 경제적 가치, 비용편익분석, 가상가치평가법, 부조화 감소, public library, service valuation, economic valuation, cost-benefit analysis, benefit, contingent valuation method, dissonance minimizing

Abstract

This study aims to present a new approach to measuring the economic value of the public libraries, identifying and suggesting the modified contingent valuation method (CVM) application. The modified CVM, which applied Dissonance Minimizing (DM) format, is presented as a new approach. A cost-benefit analysis is used as a tool to determine if the benefits of public libraries outweigh the cost incurred in providing the services. The benefits of public libraries are based on estimates of how much the user is willing to pay for the library services and costs are based on the prices of providing the services. A comparison between two methods are conducted in a case study in order to measure the economic value of 'J Public Library'. The study also conducts a case study to analyse the WTP value of the 'J Public Library' and demonstrates how public libraries approach the their local studies.

keywords
공공도서관, 서비스의 가치, 경제적 가치, 비용편익분석, 가상가치평가법, 부조화 감소, public library, service valuation, economic valuation, cost-benefit analysis, benefit, contingent valuation method, dissonance minimizing

참고문헌

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