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Analyzing Patterns in User's Information Seeking Behavior on the Web

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2006, v.23 no.4, pp.197-214
https://doi.org/10.3743/KOSIM.2006.23.4.197

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Abstract

A Web-based environment has very various and heterogeneous users. The emphasis on their individual characteristics may make it hard to reach the general understanding of how they seek and use information on the Web. The purpose of this study is to find common patterns in information seeking behavior on the Web by analyzing a series of cognitive movement of users in interaction with the Web. Based on Dervin’s concept and Timeline interview methodology, this study collected 37 Web experience descriptions from 21 respondents, which consisted of 302 steps. Findings addressed that Web information seeking behavior can be classified into seven types: Starting, Searching, Viewing/Browsing, Examining/Comparing, Finding/Compiling, Deciding/Acting, and Ending. Movement paths in the seven-type information seeking process showed that user’s interaction with the Web was repeated and circulated at the Viewing/Browsing step and that information seeking behavior on the Web was multi-directional and non-linear.

keywords
information seeking, information seeking behavior, World Wide Web, WWW, Internet, user studies, cognitive movement, Sense-Making, 정보탐색, 정보탐색행위, 웹, 인터넷, 이용자 연구, 인지이동, 의미형성이론

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Journal of the Korean Society for Information Management