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Vol.23 No.4
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웹 이용자의 정보탐색행위 패턴 분석

Analyzing Patterns in User's Information Seeking Behavior on the Web

정보관리학회지 / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2006, v.23 no.4, pp.197-214
https://doi.org/10.3743/KOSIM.2006.23.4.197
김성진 (인하공업전문대학)
김성진. (2006). 웹 이용자의 정보탐색행위 패턴 분석. 정보관리학회지, 23(4), 197-214, https://doi.org/10.3743/KOSIM.2006.23.4.197
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초록

전통적인 정보환경에 비해 웹 환경은 매우 다양하고 이질적인 이용자들을 대상으로 하기 때문에 이용자의 개별적 특성에 초점을 맞추어서는 웹 정보탐색행위에 대한 일반적인 이해가 불가능하다. 따라서 본 연구는 웹 이용자에게서 보여지는 공통된 정보탐색행위에 초점을 맞춰 이용자들이 웹에서 어떻게 정보를 찾는지 그 행위 패턴을 분석하고자 한다. 이를 위해 시간대별 인터뷰 기법을 적용하여 Dervin의 인지이동 개념을 기반으로 웹과의 상호작용 속에서 이루어진 일련의 인지적 움직임을 파악하고 하였다. 본 연구는 응답자 21명을 대상으로 37개의 웹 탐색 경험을 조사하였다. 분석결과, 웹 정보탐색행위는 시작, 검색, 브라우징, 조사, 정보발견, 결정/행동, 종료의 7가지 유형으로 구성되었다. 응답자별로 매우 다양한 행위 패턴을 보였으며 특히 브라우징 단계를 중심으로 반복되고 순환되면서 웹 정보탐색행위의 다방향적이고 비선형적인 특징을 보였다.

keywords
information seeking, information seeking behavior, World Wide Web, WWW, Internet, user studies, cognitive movement, Sense-Making, 정보탐색, 정보탐색행위, 웹, 인터넷, 이용자 연구, 인지이동, 의미형성이론

Abstract

A Web-based environment has very various and heterogeneous users. The emphasis on their individual characteristics may make it hard to reach the general understanding of how they seek and use information on the Web. The purpose of this study is to find common patterns in information seeking behavior on the Web by analyzing a series of cognitive movement of users in interaction with the Web. Based on Dervin’s concept and Timeline interview methodology, this study collected 37 Web experience descriptions from 21 respondents, which consisted of 302 steps. Findings addressed that Web information seeking behavior can be classified into seven types: Starting, Searching, Viewing/Browsing, Examining/Comparing, Finding/Compiling, Deciding/Acting, and Ending. Movement paths in the seven-type information seeking process showed that user’s interaction with the Web was repeated and circulated at the Viewing/Browsing step and that information seeking behavior on the Web was multi-directional and non-linear.

keywords
information seeking, information seeking behavior, World Wide Web, WWW, Internet, user studies, cognitive movement, Sense-Making, 정보탐색, 정보탐색행위, 웹, 인터넷, 이용자 연구, 인지이동, 의미형성이론

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