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Consumer Satisfaction and Evaluation of Health Information Sites in the Internet

Journal of the Korean Society for Information Management / Journal of the Korean Society for Information Management, (P)1013-0799; (E)2586-2073
2002, v.19 no.3, pp.49-68
https://doi.org/10.3743/KOSIM.2002.19.3.049


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Abstract

The purpose of this paper is to examine the evaluation models of internet sites and to analyze the factors affecting the consumer satisfaction of health information sites in the Internet. Based on the covariance structural model applied to a customer survey, this study shows that among the characteristics of the site. contents has the most significant effect on customer satisfaction, which in turn affects the consumer willingness to recommend the site to others.

keywords
인터넷, 건강정보, 사이트 평가, 사용자 만족도, 타인추천, 이용료, Internet, health information, site evaluation, user satisfaction, recommendation, user fee, Internet, health information, site evaluation, user satisfaction, recommendation, user fee

Journal of the Korean Society for Information Management