초록

본 연구에서는 웹, IPTV 등의 콘텐츠 유통망에서의 개인화 추천서비스를 위하여 이용자의 콘텐츠 이용행위와 콘텐츠의 위치정보를 활용한 추천방법을 제안하고 있다. 추천방법의 성능향상을 위하여 이용자 및 콘텐츠 프로파일 생성방법과 함께, 이용자의 콘텐츠 이용행위를 암묵적 이용자 피드백으로서 학습과정에 적용하여 이용자 선호도를 분석하였다. 학습과정에서의 이용자 선호도 분석을 위하여 협업여과추천방법 및 내용기반추천방법을 적용하였다. 또한 보다 정확한 추천을 위한 최종 콘텐츠 추천을 위하여 웹사이트 상의 콘텐츠에 대한 위치정보를 활용한 추천방법을 제안하고 있다. 이를 통하여 보다 효율적이고 정확한 추천 서비스의 제공이 가능할 수 있다.

Abstract

In this paper, we propose user contents using behavior and location information on contents on various channels, such as web, IPTV, for contents distribution. With methods to build user and contents profiles, contents using behavior as an implicit user feedback was applied into machine learning procedure for updating user profiles and contents preference. In machine learning procedure, contents-based and collaborative filtering methods were used to analyze user's contents preference. This study proposes contents location information on web sites for final recommendation contents as well. Finally, we refer to a generalized recommender system for personalization. With those methods, more effective and accurate recommendation service can be possible.

초록

Abstract

Although it has been a long subject of study why researchers prefer some cited documents to others, the existing relative researches have had a variety of perspectives on the nature and complexity of the citation behavior and not provided a complete answer to this question. In particular, Korea researchers mainly used statistical analysis of bibliographic information, which has limitations in revealing dynamic and complex cognitive aspects of the citation process. In this study, I investigate the citer perception of citing motives and bibliographic factors through survey and compared the responses according to the researchers’ characteristics. After extracting the 22 motivations and 21 factors through the literature analysis and configuring a 5-point Likert scale questions, I conducted a survey in the wat of an e-mail attachment. From the SPSS 22.0, the frequency analysis, t-test, and one-way ANOVA were performed on the 354 valid samples. As a result, it is found that supporting is considered the most important citing motive and social connection, self-citation have little influence. In the case of bibliographic factors, the journal’s reputation was recognized the most influential factor and the number of pages and authors was the least. Significant differences in fields of study and research careers were showed in some parts. These results can substantiate earlier studies, determine whether the factors assumed influential in selecting references were intended, and suggest the search point to the specialty library or academic database.