- 권한신청
- P-ISSN1013-0799
- E-ISSN2586-2073
- KCI
초록
Abstract
The success of social networking sites (SNSs) may depend on many factors. Continuance use of SNSs is one of these. Especially, in the Web environment where users can leave one service with a single mouse click, maintaining existing members cost much time and efforts. Without continuance use of SNSs, SNS-based service would not create any value. This study focused on identifying factors influencing users’ continuance intention in SNSs. Based on relevant literature review, six influencing factors were initially identified. They were reputation, relational capital, knowledge quality, compatibility, personalization, and satisfaction. Web-based ques- tionnaire survey was conducted and a total of 325 usable responses were collected. Reliability test and two rounds of exploratory factor analyses resulted in identifying five factors. The relationship between the factors and the continuance intention was tested by using multiple regression analyses. The analyses revealed that satisfaction was the most significant factor. Knowledge quality and relational capital also had significant effects while reputation and personalization did not have significant effect on continuance intention. Instead, reputation and personalization showed significance in influencing satisfaction.
초록
Abstract
In many information retrieval experiments, the data fusion techniques have been used to achieve higher effectiveness in comparison to the single evidence-based retrieval. However, there had not been many image retrieval studies using the data fusion techniques especially in combining retrieval results based on multiple retrieval methods. In this paper, we describe how the image retrieval effectiveness can be improved by combining two sets of the retrieval results using the Sobel operator-based edge detection and the Self Organizing Map(SOM) algorithms. We used the clip art images from a commercial collection to develop a test data set. The main advantage of using this type of the data set was the clear cut relevance judgment, which did not require any human interven- tion.