초록

Abstract

The purpose of this conceptual paper is to identify the library services market and its characteristics versus the common commodity market so that marketing and management in library services can be more fruitful in terms of research and development. Based on the developed hypothetical market, a library services market is identified; the market is then characterized in comparison to the common commodity market using three theoretical characteristics of the library services market: indirect exchange, limited competition, and time-lagging exchange. Based on these characteristics, two possible research directions are suggested: development of goals for library management and consideration of applications in library marketing.

초록

이 연구는 국내 전문학술지를 통해 국내 도서관마케팅의 도입 시기부터 현재까지 관련연구의 시대적 흐름에 따른 변화와 앞으로의 연구동향을 살펴보고, 향후 도서관마케팅 관련 주제 분야의 연구에 도움이 되는 기초 자료를 제시하는 데 있다. 이를 위해 문헌정보학 분야 전문 학술지인 ‘한국문헌정보학회지’, ‘한국비블리아학회지’, ‘한국도서관․정보학회지’, ‘정보관리학회지’의 창간호부터 2013년까지 발행된 전체논문 3,951편 중 선택된 키워드로 검색하여 중복된 논문 및 도서관마케팅과 관련이 없는 논문을 제외하고 최종 선정된 359편의 논문을 대상으로 항목별 세부분석을 통해 연구결과를 도출하였다. 이 연구의 결과, 연고별 연구논문 발표 추이, 기관별 연구논문 발표추이, 저자별 연구논문 발표추이, 영역별 연구논문 발표추이, 관종별 연구논문 발표추이가 나타났다.

Abstract

The objectives of this study are to examine changes in research on library marketing promotion from its introduction to the present using domestic journals carrying research papers on library marketing, to forecast research trends in the future, and to provide basic information for supporting future studies on subjects related to library marketing. There were a total of 3,951 papers published through the journals in the area of library and information science including ‘The Journal of the Korean Society for Library and Information Science’, ‘The Journal of the Korea Biblia Society for Library and Information Science’, ‘The Journal of the Korean Library and Information Science Society’, and ‘The Journal of the Korean Society for Information Management’ from their first issues to the present. These papers were searched using selected keywords, and after redundant papers and those not related to library marketing were excluded, 359 papers were sampled for this study and analyzed from different aspects. Findings derived from this study, with regard to trends in research paper publishing by year, with regard to trends in research paper publishing by institution, with regard to trends in research paper publishing by author, with regard to trends in research paper publishing by area, and with regard to trends in research paper publishing by library type.