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검색어: 수요 분석, 검색결과: 2
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홍현진(전남대학교) ; 강미희(전남대학교) ; 정미봉(전남대학교) ; 정대근(전남대학교) 2009, Vol.26, No.2, pp.149-172 https://doi.org/10.3743/KOSIM.2009.26.2.149
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초록

Abstract

The purpose of this study was to examine the demand of parents and teachers for a children's library and analyze the need in consideration of their age and children's library-using frequency. The subjects in this study were 1,500 parents and teachers in the region of Gwangju, on whom a survey was implemented to find out the necessity of a children's library, what should be considered in terms of design and program development and what forms of materials should be provided. As a result of checking their needs for the functions of a library, the parents and teachers investigated attached importance to culture, welfare and hands-on culture/art programs as what a library should focus on. Second, as for design, they gave top priority to comfortableness(sanitary facilities, ventilation, humidity and temperature) and safety(sofas, cushions and carpets for children). Third, as to program preference, both of the parents and teachers considered activity, performance and educational programs necessary among multiple kinds of ongoing programs. Specifically, performance programs ranked first among the parents and third among the teachers. Activity programs ranked first among the teachers and third among the parents. Fourth, concerning the importance of materials possessed by a library, they placed the most emphasis on the kind of materials that could foster creativity and instill the right personality.

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초록

한국사회와 도서관계에 변화의 가속화가 요구되는 현 시점에서는 도서관경영을 보다 현실적 상황을 고려하여 운영하는 전략을 수립할 필요성이 있으며, 특성화사업을 통해 새로운 마케팅 기법을 적극적으로 도입할 필요가 있다. 수요를 창출하는 경영기법을 ‘마케팅’이라고 한다면 앞으로 수요가 확산될 서비스나 프로그램 중 하나가 영어독서와 영어도서관 설치에 대한 관심사라 할 수 있다. 이러한 현상을 최근 신문기사를 통해 개인, 기관 및 사교육기관 별로 정리 분석하였다. 분석결과 제시된 독서방식을 국내 도서관의 활성화 방안 중 하나로 적용하기 위하여 전통적인 자율독서프로그램을 국내 상황에 맞게 새롭게 분석, 전개하였다.

Abstract

The ideas of user oriented service wasn't a major issue in libraries in the past decade. However, from now on, our library visitors have choices in the book selection processes, and the library may not be the first choice for their information demands. Competitors such as museum, culture center, and even private reading academy are those who anticipate user demands and satisfy them before the librarians do. What may have been perceived as excellent service a few years ago is not acceptable today anymore in the library. This study reveals current situation of English library collection and their practice as a sound English learning tool for Korean students. The researcher introduces library Marketing Concept and Reading Programs as an effective management tool.

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